In what area does Mimecast help companies to establish better accountability?

Mimecast helps companies establish better accountability primarily through regulatory compliance via audit trails. This means that organizations can track and document their communication and data handling processes, ensuring that they adhere to various regulatory requirements. By maintaining thorough records of interactions and data usage, Mimecast enables companies to demonstrate compliance with legal and regulatory standards, which enhances accountability.

In many industries, especially those that deal with sensitive data, having a clear and verifiable audit trail is essential. This allows organizations to respond swiftly to audits, investigations, or compliance checks, providing evidence of their practices and policies in handling data. Consequently, Mimecast's focus on creating detailed audit trails supports organizations in maintaining accountability not only internally but also in their relationships with regulators and stakeholders.

While employee motivation, customer relations, and product development timelines are important aspects of business operations, they do not directly pertain to the concept of accountability in the same way that regulatory compliance through audit trails does.